Organizing an event is no small feat. We know it’s easy to get caught up in the guest list, the decor, the food, and all the small things that need to come together to make this event great. There are a few other factors to consider that will encourage knowledge of your event and can help boost attendance.
Plan all aspects of the event
Besides planning all physical aspects of the event, you need to give some attention to your marketing strategy to make this event truly successful. Your marketing shouldn’t stop after your invitations are sent out. Consider going digital with a website or social media. If it’s a big event, you may want to invest in public relations or event promoters.
Choose the right location
It’s simple—even the most beautiful venue will seem unattractive to guests if it’s in a bad location or isn’t easily accessible. Pick a space that you find attractive, will compliment your event and is in a central location that will encourage attendance.
Use social media
Social media is a great asset when it comes to promoting an event, big and small. Start with creating an event page that is visually attractive and informative—then spread the word by inviting attendees and encouraging coworkers and friends to share the event. It’s also a great idea to contact the event’s host facility to see if its employees can pitch in to spread social awareness. This page will also allow you to answer guest’s questions in real time, and you can even post videos and photos of the event directly to the page. For a few tips on how to get started, try looking here!
Connect after the event
Reach out to your guests after the event to gather their thoughts and comments. What aspect of the event did they most enjoy? What could have been better? You may be surprised by some answers, but that’s a good thing. This will help you gauge what you did right, and what needs to be improved for your next event.
Curious to learn more about event marketing? Take a look at this blog from Brandwatch!
