Using social media to spread the word about events isn’t necessarily a new tactic to use, but it also hasn’t lost its ability to influence event-goers. Utilizing social media platforms should still be upheld as a necessary and crucial way to promote events. Facebook user numbers are still climbing year after year.
When it comes to event advertising on social media, there are several different approaches to take. G2Planet has a unique way to engage potential attendees and to make it fun and interesting. “Encouraging followers to ‘get quizz-y with it’ for the chance to bag premium tickets,” which is a “novel way to build buzz for your event and drive long-term interaction on your posts in the run-up to the big day. This could be anything from a short quiz hosted on your Instagram ‘story’ to a weeklong puzzle with one question or clue revealed in each post. The possibilities are endless.”
Holding an online contest promotes events quickly. “Social media contests are a cost-effective and proven way of maintaining connections with your current and potential audience, retaining follower engagement and boosting interaction on your pages,” says G2Planet. A simple contest to do would be “like-to-win” and have people like your profile and post a comment, maybe even requiring them to tag a friend as well.
PROTIP: Come up with a unique hashtag for your event to increase exposure for your event!
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