The last few months have drastically changed the way we hold meetings and events. While many have been forced to postpone, others have been able to adapt to virtual meetings and events. If you are feeling unsure of how long it will take the industry to recover, especially with the concerns of travel and mass gatherings, we have a few tips on how to engage with attendees and encourage them to attend the event at the postponed date.
Have a fresh strategic plan
It may be tempting to just keep your current plan in place for your event, but that might not work with all the changes happening in the world. By using the SWOT analysis – Strengths, Weaknesses, Opportunities and Threats – it will allow you to redirect your approach to how you connect with your attendees. How have your attendees been affected by COVID-19? Be sure to check on all the travel restrictions as it gets closer to your event.
Revisit your brand voice
This is a great opportunity to finetune your brand voice to be more relational, empathetic and authentic. Taking time to identify emotional triggers and how to use your brand voice to create trust and a need for community can make the case for your event more compelling and relevant. Relate to your attendees emotionally and show them that your company is there to support them.
Get creative with a virtual component
Virtual meetings definitely don’t have the same feel and experience as being in person, but lots of creativity can still be incorporated. Blending in-person meetings and virtual presentations can increase your reach while providing valuable information and memorable experiences.
For more tips, visit https://www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Event-Planning/Event-Promotion/Reset-Attendee-Acquisition-Coronavirus-Crisis-lead-generation.
