Modern-day marketers are using free data sources and simple analytics software to manage smart campaigns that focus sales efforts and drive results.
On May 25, Glenn Wegryn, Director of the University of Cincinnati’s Center for Business Analytics, will moderate a panel of expert marketers to hear how they develop personas, zero in on targets, and use analytics to guide their creative and budget decisions. The discussion will break down the marketing process – research, campaign development, execution and analysis, plus, how to operationalize your results so your sales team can take meaningful action.
This panel has three hometown heroes: Joe Wendt, owner of Inner Join Technologies, Bryan Holland, partner at Holland Advertising: Interactive and Eric Scherzinger, Vice President of Sales and Marketing at Scherzinger Pest Control.
These marketers will share case studies and the insights gained, enlightening attendees on simple and budget friendly best practices that will help you drive sales.
Registrants can expect to learn how to:
- Use data to surface insights and develop targeted campaigns
- Utilize free or low cost tools and resources
- Implement campaigns that can be measured and tweaked to optimize results
- Generate results your sales team can act on, making the best use of their time
Marketing Analytics is a valuable opportunity to hear from industry experts while connecting with members from the Tristate family and private business community.
Register today to mine insights and grow your company’s top line.
