No matter what field you work in, one trend rises above them all in this era: people are intent on getting the most purpose and benefit out of just about everything. This includes iPhones, gym memberships, coffee shops, and minivans! Take minivans for example these days, you not only have more space for more kids in your car, but you can also watch a movie, safely store ginormous tumblers, charge-up six different devices, and keep snacks cool. This value-added trend is the number one “must-know” of the year according to an article from Social Tables https://www.socialtables.com/blog/event-planning/future-industry-trends/ but what does it mean for event planners?
1. Value Added
Take a step back and look at every moment of the experience to ensure your event is worth your attendee’s time. This way, you can make sure you’re providing takeaways that attendees will appreciate while leaving a lasting impact on personal learning, growth, and inspiration.
-Here’s one idea from Social Tables: if you give away a swag bag, include a “save the date” for next year’s event.
2. Celebrating Diverse Voices
Ensure attendees are feeling compelled and inspired by bringing in keynote speakers who challenge audiences to think bigger and broader.
-Speakers that offer a fresh perspective can truly spark creativity and innovation. This is the way the world changes for the better!
3. Bringing Some Mindfulness
In case you’ve been living under a rock, wellness and mindfulness are some big buzzwords right now. These practices add meaning to your event by giving attendees time and space to breathe, reflect, and regroup.
-Try incorporating “brain breaks,” hands-on workshops, outdoor activities, art exhibits, or wellness activities.
4. Customized Personalization
With targeted ads, customized emails, and all kinds of personalized gadgets on the web, consumers expect tailored experiences where ever they go! Try these tips from Social Tables:
-Create a conference app that provides personalized suggestions for activities in real-time using pre-loaded information.
-In that same app, add a customized map of the area that pinpoints popular restaurants and attractions outside of the conference.
5. Thoughtful Sustainability is All the Rage
As an event planner, a keen awareness of society’s heightened interest in reusing, repurposing, and recycling can help you demonstrate your event’s commitment to the environment.
-Try taking this thoughtfulness into all areas of your event including food packaging and utensils, registration bags, and even name tags.
Now you are ready to plan the most popular event of the season! For more information visit the article: https://www.socialtables.com/blog/event-planning/future-industry-trends/
